In this course, you will see how to create advertising campaigns on YouTube through Google AdWords to promote your business. Learn the basics of YouTube advertising and create your first campaign.
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YouTube is not only the largest video platform in the world, but it is also the second most used search engine. Every day, millions of people visit YouTube for entertainment, but also to get information about products and services. In this course, you will see how to create advertising campaigns on YouTube through Google AdWords to promote your business. Learn the basics of YouTube advertising and create your first campaign.
Basics of advertising on YouTube
How advertising works on YouTube 02:13
About Google AdWords and YouTube 02:11
Advertising options available on YouTube 03:02
Create a YouTube channel 01:54
Know the interface of your YouTube channel 03:00
Personalize your YouTube Channel
Optimizing Your YouTube channel 01:50
Tips for creating attractive video ads 02:26
How to upload a video to your channel 01:40
Create a Google AdWords video campaign
How to create and set up a new campaign 06:08
How to set up the ad group 02:38
Demographic orientation Configuration 02:08
Create a new ad group 02:46
Billing information and payment method in Google AdWords 02:27
Managing currently active ads 05:01
Analyze the results in Google AdWords
Google AdWords Interface 05:03
Creating Custom Reports 03:22
04:56 Main video Metrics
Adjust the campaigns according to results obtained 03:51
Analysis of results with YouTube analytics
What is YouTube analytics 01:34
YouTube Analytics Interface 04:43
YouTube Analytics 07:43 Main reports
Additional considerations and functionality
Link YouTube with Google AdWords 01:56
Set up Conversions 03:09
Remarketing on YouTube 02:42
Tools to create videos on YouTube 02:27
Size: 185 MB
Content: 25 Videos
Duration: 1:20 hours
Base files: does not include
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|File Size||172 MB|
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