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In this course you will learn how to identify your target market and competition, how to formulate a brand message, how to find out the best marketing channels, how to identify advertising opportunities and how to measure your results.
Every small business is different. However, the secret that successful small businesses have in common is to have a solid "marketing" plan and a memorable brand. My name is Nico Roddz and in this course done in collaboration with Brad Batesole, I will guide you through everything you need to know how to effectively market your products or services, regardless of the size, budget or equipment of your little one company. I will explain how to identify your target market and competition, formulate a brand message, find out the best marketing channels, identify advertising opportunities and measure your results. If you have a small business and want to grow it, this course is for you.
Presentation of the course “Marketing for small businesses”
1. We begin the marketing course for small businesses
Who is this marketing course for?
Understanding small business marketing
A marketing approach
2. Fundamentals of marketing
Identify and segment your market niche
Define your value proposition
Evaluate the competence of your small business
Evaluate your market rate
3. Your brand as a small business
Audit your current marketing
Understand the importance of branding
4. Marketing channels for your small business
Won, own and paid channels
Defining marketing channels
Select which marketing channel to use
5. Polishing your creatives for your small business
Select information for your creatives
Make a marketing calendar
6. Advertising opportunities for small businesses
Implement online marketing
Customize with direct mail
Run a public relations campaign
7. Seek help in marketing or work alone
Decide if you need help in marketing
Marketing as a sole proprietorship
8. Measure your marketing results
Collect and analyze marketing data
Understanding the attribution and the way of the client
Get customer feedback
Size: 601 MB
Trainers: Nico Roddz
Content: 8 Units
Duration: 1 h 28 min 27 sec Hours of video
Fitness Level: Beginner
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