Learn with this course what it is and what are the techniques of copywriting, discovering how to create texts for your electronic commerce, more attractive texts to sell your products or services, generating good content marketing without forgetting the importance of taking care of SEO.
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Learn what it is and what are the techniques of copywriting, discover how to create texts for your electronic commerce, more attractive to sell your products or services, generating a good content marketing taking into account the importance of SEO.
Copywriting and its importance
What is copywriting 03:06
Where copywriting is present 02:08
Copywriting vs. content marketing
Two techniques that complement each other 03:15
Be a prescriber, not a salesman 03:33
The AIDA model in content marketing 04:22
The AIDA model in content marketing. Desire and Action 03:56
Always think of the customer
Choose what kind of client is yours and write for him 05:12
Your words will be the commercial that will sell your product 03:42
The voice of your company
Adapt your texts to the voice of your company or create your own 03:55
Work in team. Brainstorm 04:10
The importance of Google in online copywriting
The importance of SEO and how to choose the right keywords 05:31
The title, as important as the content 05:41
How should the description or meta description be 04:37
H1, H2 and images in your content 04:58
Time to write the best title
The title and dangers of clickbait 03:32
Examples that you can put into practice to write titles 05:01
Copywriting for an online store
The importance of copywriting 04:07
What a product file should contain 04:53
Copywriting for email marketing
The importance of the subject and the structure of the mail 06:21
The rest of the message and legal information 03:25
Copywriting for articles and social networks
The importance of content 05:33
Types of messages and their differences in RRSS 05:17
Copywriting for voice announcements and review
The importance of the first five seconds 05:40
How many times to repeat the brand and what music to use 04:42
The importance of the latest work review 02:02
Size: 811 MB
Formators: Marc Alonso Martínez
Content: 25 Videos
Duration: 1:48 hours
Base Files: DOES NOT contain
Date of publication: 04-Jan-2018
Totally free of viruses and malicious software, so do not wait any longer to download it now.
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