Fundamentals of big data: Business models

CURS-580

Learn to think about new business models in which we can improve and take advantage of the role of big data and digital innovation.

Learn to think about new business models in which we can improve and take advantage of the role of big data and digital innovation.


Big data has altered not only the way companies organize themselves, but also how they offer their products and services to the market. In many cases, the type of services offered has even changed, opening new business models. In this course, we will learn to think about new business models in which we can promote and take advantage of the role of big data and digital innovation. This will be key to be able to understand our competitive advantage with respect to our clients and to take advantage of new opportunities in our sector.

Course content

Big Data and the company

    What is the added value of Big Data 02:07
    The Big Data for all companies 01:54
    Designate a responsible in Big Data 02:10
    Big Data and the legislative barrier 02:36

How to collect data

    Types of data in Big Data 03:16
    When the data is collected 02:51
    Get structured data 02:33
    How to decide what data to start analyzing 02:23
    How to start collecting data: social media listening 02:12
    Web analysis in the data collection 02:35
    Other models of data collection 01:51
    The role of data mining 02:23
    The importance of the context in the data collection 01:46



Behavior patterns

    How to see behavior patterns 02:02
    Understand what is failing 02:57
    Understand what customers want 02:03
    Loyalty the client according to the data obtained 02:25
    Data analysis to improve the product 01:35
    Optimize the price by analyzing data 01:44

Predict behavior

    How behavior prediction works 01:58
    Limits to the prediction of trends 01:41
    Temporal prediction 01:47
    Prediction so 01:47
    Prediction of reason and association 02:08



Decision making based on the data

    Data visualization 02:16
    Presentation of results 01:56
    Planning the changes 02:07
    Definition of indicators 02:09

The role of artificial intelligence

    What is artificial intelligence 02:36
    Relationship between artificial intelligence and Big Data 01:48

Apply Big Data to the company

    Doing tests in our environment 01:56
    Reevaluate the results of the Big Data 02:04

Technical data:

    Format: .MP4
    Resolution: 1280x720p
    Size: 757 MB
    Spanish Language
    Content: 32 Videos
    Duration: 1:09 hours
    Base Files: NOT Included
     

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LicenseFreeware
LanguageOnly Spanish
File Size752 MB
DeveloperCurso
Grade 
09/21/2018

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    Fundamentals of big data: Business models

    Fundamentals of big data: Business models

    Learn to think about new business models in which we can improve and take advantage of the role of big data and digital innovation.

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