Learn to think about new business models in which we can improve and take advantage of the role of big data and digital innovation.
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Big data has altered not only the way companies organize themselves, but also how they offer their products and services to the market. In many cases, the type of services offered has even changed, opening new business models. In this course, we will learn to think about new business models in which we can promote and take advantage of the role of big data and digital innovation. This will be key to be able to understand our competitive advantage with respect to our clients and to take advantage of new opportunities in our sector.
Big Data and the company
What is the added value of Big Data 02:07
How to collect data
Types of data in Big Data 03:16
How to see behavior patterns 02:02
How behavior prediction works 01:58
Decision making based on the data
Data visualization 02:16
The role of artificial intelligence
What is artificial intelligence 02:36
Apply Big Data to the company
Doing tests in our environment 01:56
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