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In this digital marketing course, you will learn to create content with value and reach your audience.
Digital media form a large part of the daily life of consumers. Not only are they on the Internet to work or entertain themselves, but they use it to solve any type of business-related doubt.
Your users are in social networks and digital marketing can help you reach them, improving your visibility through the tactics and strategies it provides. This is the most profitable way to market your business, find your ideal client and the one that offers you the best way to measure your results.
In this digital marketing course, you will learn to create content with value and reach your audience. We will define a strategy, we will understand the importance of the content and its execution using different platforms and tools such as social networks, Facebook ads, Google ads, email marketing, etc. With all this we can put together a digital marketing plan in a comprehensive way that facilitates us to achieve our goals.
This course is aimed at people who want to learn how to use a digital strategy to undertake independently or add knowledge of digital marketing to their profile.
Module 1: Introduction
Class 1: Introduction
Class 2: Who am I?
Class 3: Joinnus Presentation
Module 2: Strategy in digital marketing
Class 1: What is it?
Class 2: How do I work?
Class 3: Example: Building a strategy
Class 4: Brief of your strategy
Module 3: Know your audience
Class 1: Who is your consumer?
Class 2: Discover your buyer person
Class 3: Listening to our customers
Module 4: Marketing Plan
Class 1: Defining SMART objectives
Class 2: Conversion Funnel
Class 3: Branding Objective
Class 4: Performance objective
Class 5: Build your conversion funnel
Module 5: Content Marketing
Class 1: What is content marketing?
Class 2: Content Marketing Funnel
Class 3: Frequency and quality
Class 4: Evergreen content and trend
Class 5: Content types
Class 6: Case study: Joinnus
Module 6: Social networks
Class 1: Social networks
Class 2: Attributes of the most popular social networks
Class 3: Publication Formats
Class 4: Good practices of social media
Class 5: Case study
Class 6: Build your content grid
Module 7: Facebook ads
Class 1: Facebook ads
Class 2: Campaign types on Facebook
Class 3: Creating a campaign
Class 4: Case study: Test A / B
Class 5: Case study: Campaigns and results
Module 8: Google SEO and SEM
Class 1: Search Engine Optimization
Class 2: SEO and SEM
Class 3: Google ads
Class 4: Practical exercise
Class 5: Case study
Module 9: Email marketing
Class 1: Basic Principles
Class 2: Email Marketing Strategy
Class 3: Email Marketing Tools
Class 4: Capture of users and shipments
Class 5: Metrics in email marketing
Class 6: Good practices5
Class 7: Creating a campaign in Mailchimp
Class 8: Case study
Module 10: Google Analytics - Measurement
Class 1: Google analytics
Class 2: Case study
Module 11: Building our marketing plan
Class 1: Summary of what has been learned
Class 2: Assembling the deliverable of the marketing plan
Class 3: Close
Instructor: Juan Olivares
Tamaño: 760 MB
Contenido: 4 Unidades
Duración: 5h 36m 22 Lecciones
Recursos adicionales: Incluidos
Fecha de publicación: 2018
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