Course Visual identity for TV channel


Learn to create a Visual Identity for TV channel. Easily create the corporate image of a TV channel


Information of: Visual identity for TV channel
Learn to create a visual identity for TV channel.
Easily create the corporate image of a television channel

In this course you will learn to create in a fast and effective way the corporate image of a fictional television channel. Starting from a general concept, we will develop the concrete idea that will allow us to design the visual identity of the channel. Without having to resort to templates or presets, you will be able to create a television image with personality and own style, which you can use for your professional or commercial projects.

Introduction to the course Visual identity for TV channel
Presentation of the course by its trainer, Abel Baños, and the topics to cover throughout it. We made a brief tour of the key points that make up this course and the use of base files.

Objectives of the course Visual identity for TV channel 01:13
Visual Identity base files for TV channel 01:13

Creation of the logo in Illustrator CC
The first steps of a visual identity are the creation of the logo and the choice of corporate fonts and colors. In this chapter we will see the complete process of creating a logo. From the initial idea to the final design in Illustrator. We will also learn to save our logo to be able to use it in CINEMA 4D.

Define objectives and needs clearly 03:11
Create variants of the brand using different sources 05:57
Creation of the logo with texts 03:24
Editing paths in Illustrator 06:28
Prepare the logo to export to CINEMA 4D 04:49
Selection of corporate fonts and colors 05:30

Animation in After Effects CC and CINEMA 4D Lite
In this chapter we deal with the second part of our creative process. We will create an After Effects composition, and use CINEMA 4D Lite to extrude and animate our logo.
Animation in CINEMA 4D Lite
We are going to create a new CINEMA 4D Lite project from After Effects. Next we will import, extrude and configure our logo in Illustrator format within CINEMA 4D. Later, we will create a background for our scene.

Activation of the MoGraph module in CINEMA 4D Lite 03:26
Import the Illustrator logo in CINEMA 4D and position it 03:04
Logo organization and extrusion with splines 04:16
Set up the extrusion of the splines 05:07
Create the background of the cubes and group them in null 07:31

Creation of the camera, illuminate and texture
In this chapter we will create and animate a camera in the scene; Next, we will create the sky and floor elements, we will apply materials to our logo, background and other elements of the scene. We will finish illuminating all our scene.

Creation and configuration of a camera 04:10
Animate the camera in CINEMA 4D 04:51
Create the soil and the sky 04:03
Illuminate the scene 06:17
Create sky and ground materials 05:38
Create materials for the logo 04:30
Create materials for the background of cubes 04:13
Adjusting lights and shadows 09:07

Animation with MoGraph
Although MoGraph is not included in full in CINEMA 4D Lite, we can access certain functions of this amazing animation module. In this chapter you will learn to use conventional objects as if they were MoGraph clones, so that we can use the modifiers to animate them. An excellent technique that exponentially multiplies the possibilities of CINEMA 4D Lite and After Effects.

Convert the background into Fracture Objects 06:25
Convert the text into Fracture Objects 05:14
Animation of the cubes background: Position 06:32
Animation of the cubes background: Rotation 06:51
Animation of the TV logo 03:44
Animation of the News logo 04:45

Preparation for the final render
The render settings will allow us to define what and how we want to send our scene for export. In this chapter you will learn how to create and use buffers, composition tags and how to configure the render to optimize the entire output process.

Final adjustments of the scene: position and camera animation 06:02
Final adjustments of the scene: lighting and MoGraph 04:60
Creating buffers and rendering settings 04:39

Post-production and export with After Effects
In this chapter we will use After Effects to create the final composition of our visual identity and its subsequent export in various formats. We will see the use of Cineware, the effects application in After Effects and the techniques that will allow us to achieve the best possible quality in our renders.

Create the final composition and define the passes with Cineware 07:33
Apply effects 06:02
Adjust quality in Cineware and export 03:50
Visualization and final adjustments of motion blur 07:05
Multi-format export 03:35
Farewell course Visual identity for TV channel 00:33

Technical data:

Format: .ISO - .MP4
Resolution: 1280x720p
Size: 1.16 GB
Spanish Language
Trainers: Abel Baños
Content: 36 Videos
Duration: 2:55 hours
Software: After Effects, CINEMA 4D, Illustrator

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    Course Visual identity for TV channel

    Course Visual identity for TV channel

    Learn to create a Visual Identity for TV channel. Easily create the corporate image of a TV channel

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