In this course you will learn how to design brand names. Learn the professional methodology to create distinctive and memorable brand names
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In this course you will learn how to propose a project for the creation of names from a professional point of view and you will discover how to avoid the most frequent problems in order to obtain distinctive and memorable names capable of transmitting powerful and flexible concepts.
You will also know the importance of the final validation of the names, thus ensuring their registration and cultural viability.
WHAT DOES THIS COURSE INCLUDE?
You will start knowing the trajectory and the influences of Ignasi Fontvila.
Next, Ignasi will teach you to analyze the different elements of the brand's identity and its importance.
Then you will make a tour of the problems in the naming processes and the possible consequences of a bad choice in the brand name.
Once in context, you will see in detail the methodology of a naming process: starting with the collection of the necessary information and continuing with the development of the concept board and the creative strategy.
You will also analyze different semantic, phonetic and morphological attributes that will be useful when developing the strategic phase.
Then you will go to the creation phase, reviewing the processes and techniques to generate new names or discover existing names, to lead to the selection phase, examining the criteria that must be taken into account to make such choice and subsequent presentation of names candidates.
Finally, you will finish the course with a review of the linguistic and legal controls that constitute the final validation of the entire project.
WHO IS DIRECTED?
To students and professionals of the Communication, the Graphic design, the Creativity, the Marketing, the Branding and the Direction of companies in all his scopes.
2. What should we know before approaching a naming process?
The identity of the brand, the verbal identity and its elements
Problems of starting in the creation of names
Consequences of a bad choice of name
3.-The conceptualization phase
Phases of the process of creating the brand name
The collection of information: the naming briefing
The concept board and the creative strategy
Types of names
4.- The creation phase
The selection of names: principles of the brand name
Presentation and argumentation of the names
5.- The validation phase
Linguistic and cultural validation
Strategy and creativity to design brand names
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