Create a comprehensive plan with this online Marketing course. Define and implement a plan with which to reach your goals
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Create a comprehensive plan with this online Marketing course. Define and implement a plan with which to achieve your goals
The difference between a professional and an amateur is to have a clear objective and a plan that allows you to achieve it. Improvisation in digital marketing can lead you to waste valuable resources and your most precious capital, time. In this course you will learn how to make a comprehensive digital marketing plan, which allows you to have a clear and achievable roadmap to meet the objectives of your project. Learn to analyze your current situation, determine your marketing people, metrics and objectives. Understand the difference between different marketing channels and how they relate to the customer training process. Finally, shape your online marketing plan and take action to start seeing results.
First steps in the comprehensive online marketing plan
Creating a comprehensive online marketing plan is not an easy task. It is necessary to know where you are and correctly plan your resources and objectives to carry out a solid and successful execution. In this chapter we explore some fundamental concepts and tasks of that process.
Audit your current situation 04:22
Create your marketing people 04:53
Check out the competition 02:59
Identify goals and objectives 02:38
Define your metrics or KPIs 02:46
The acquisition plan
When we talk about acquisition plan, we refer to the strategies you will use to bring potential customers to your website. In this chapter you will learn the differences between the different channels and the requirements necessary to develop a successful execution.
The user's way 03:30
Media types 02:58
Identify where your customers are 05:09
Create a content creation plan 05:10
Create a paid media plan 04:60
Create a media plan won 02:21
Shape your digital marketing plan
You already have all the ingredients and it's time to mix them and prepare the dish. In this chapter you will learn how to integrate all the elements and take your comprehensive online marketing plan to action.
Start with the priorities 02:43
Document your digital marketing plan 02:13
Create a scorecard or road map 01:29
Adjust and refine to optimize your search results 03:39
Farewell to Create a comprehensive online marketing plan
After a long journey you arrived at the end of the course. While there is not much left to say, I do not want to miss the opportunity to give you one last piece of advice to perfectly close your learning and apply the best way you learned.
Get your hands dirty 01:08
Size: 114 MB
Trainers: Nico Roddz
Content: 16 Videos
Duration: 52 min
Base Files: DOES NOT contain
Date of publication: Mar 9, 2017
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