In this course we will explore the advertising opportunities that LinkedIn offers to incorporate them into the processes of marketing or selling products or services, or even for company positioning campaigns.
In this course we will explore the advertising opportunities that LinkedIn offers to incorporate them into the processes of marketing or selling products or services, or even for company positioning campaigns. You will know in detail the benefits of using LinkedIn as a medium for our online campaigns, you will learn how LinkedIn can impact our online marketing strategy and discover the segmentation opportunities different from other media. Explore the types of advertising that can be contracted directly from the platform and discover those that can be hired through an advertising agency.
Introduction to LinkedIn and its importance for advertising
In this chapter we present the professional social network LinkedIn and its functionalities. We analyze how to reach the millions of people who access social networks every day with our commercial and corporate messages. We analyze why it is important to add LinkedIn to our marketing strategy.
Ad formats purchased on LinkedIn
In this chapter we analyze in depth the ad formats that LinkedIn allows us to acquire directly from their website: text ads and sponsored updates. We highlight best practices.
Steps for creating campaigns within LinkedIn Ads
In this chapter we will see the fundamental steps for creating campaigns within LinkedIn Ads. The objectives to achieve, how to create the campaign, the exclusive options for target segmentation offered by LinkedIn, how to define a budget and the duration of the campaign. How is the ad approval process and how to track the results.
Other options through advertising agencies
In this chapter we explore the additional advertising possibilities offered by LinkedIn, which are not self-managed but can be acquired through advertising agencies, LinkedIn partners in different regions.
Success stories using LinkedIn Ads tools
In this chapter we analyze four success stories about how some companies used LinkedIn Ads tools and the results they achieved. We deepened in display campaigns, sponsored updates, the spotlight format and campaigns through InMail.
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