In this course you will learn the basics of personal branding. Learn to develop and manage your personal brand
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In this course you will learn to develop and manage your personal brand, why it is important, how to develop your personal brand and your positioning, how to publicize your personal brand and put it into action and how to measure its impact.
In this chapter we introduce ourselves to the personal brand, we will see what it is and why it is important, how to manage it and the objectives to be set for our personal brand.
What is personal branding and why is it important 06:13
Objectives of the staff branding 06:10
In this chapter we begin to develop your personal brand starting with a first step of research, then the objectives and the strategy to be implemented, you will see how to select and define our public of interest.
Investigate inside the personal branding 05:13
Define your brand objectives 01:51
Define your branding strategy 05:37
Define who you are going to talk to 04:10
Define your personality 02:53
Define your mission, vision, values 02:31
Positioning within the personal branding process 03:19
In this chapter we will see the materials so that we can then implement our employer brand. Defining the language to use, we will write key messages, select colors and typography, we will see communication pieces and content.
Define the language to use 02:50
Write your key messages 05:13
Develop your story 06:10
Choose the colors that represent you 04:22
Choose the typography that represents you 03:46
Develop communication pieces 03:38
Develop content for your personal brand 03:41
In this chapter we will begin to publicize the employer brand by identifying communication opportunities and highlighting the importance of networking and social networks.
Put your personal brand in action 06:48
Identify communication opportunities for your brand 04:31
The importance of networking 03:41
The importance of social networks 03:45
The importance of your personal brand in the job search 06:23
In this chapter we highlight the importance of measuring the impact of personal branding to measure evolution and achievements and also correct errors and define improvements.
The measurement strategy in personal branding 01:52
How to measure the impact of the personal brand 05:22
Final summary of the course Personal branding 02:05
Size: 528 MB
Formators: Lorena Díaz Quijano
Content: 24 Videos
Duration: 1:42 hours
Base Files: NOT Included
Date of publication: Jan 23, 2017
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|OS||Windows XP o superior|
|File Size||528 MB|
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