Learn and discover the Foundations of content marketing. Attract and loyal customers in a non-intrusive way
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Information from: Content marketing fundamentals
Learn and discover the basics of content marketing. Attracts and loyalizes customers in a non-intrusive way
Discover what a content marketing strategy is and how to implement it in your company, whatever its size. Content marketing will allow you to build trust in your audience thanks to useful or interesting content created specifically for them. In a non-intrusive way it attracts and loyalizes customers and of course generates sales, because purchasing decisions are made less and less based on advertising and more for the contents that a brand shares.
Introduction to content marketing
In this chapter we will talk about the evolution that communication and marketing have experienced, we will lay the foundations of content marketing or content marketing and we will see how it relates to other marketing strategies.
The new scenario of marketing and communication 02:37
What is content marketing 06:46
Inbound marketing and content marketing 03:26
The content marketing plan
The content marketing plan is the guide on which we must work on a day-to-day basis. In this chapter we will see how to elaborate it from the beginning so that it is really useful in our strategy.
Previous analysis of the situation of the company 02:51
Set goals 03:17
The buyer person 06:32
Platforms and supports to broadcast the contents 04:36
Prepare the content calendar 03:33
The contents: how to generate them
Content is king, there is no doubt, but it is not so easy to create effective content or get the right one. We will dedicate this chapter to know the most important content and how to develop them.
The contents that work best 03:51
Content Formats 03:37
How to generate ideas for the contents 04:02
The SEO 06:38
Analytics and measurement of results
Many contents we can not know what result they will give until we test them, and they must fit in the selected channel, the chosen moment, etc. The only way to know if the objectives are met is by measuring. The KPIs will be our main tool and having a dashboard will not make things much easier, as we will see in this chapter.
Fix KPIs 02:59
The dashboards or dashboards 03:42
Some final tips and farewell
In this final chapter we will review some practical tips to implement our content marketing strategy and we will see some tools that will be very useful for the different processes of content marketing.
Some final tips 04:29
Useful tools 02:33
Dismissal of the course Fundamentals of content marketing 00:46
Size: 724 MB
Formators: Elena Compte Tordesillas
Content: 17 Videos
Duration: 1:06 hours
Base Files: Yes Includes
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