In this course, we will learn the fundamentals necessary to calculate the return to the investment that we obtain from Social Media, as well as what are the metrics or the main indicators and what tools we can use to obtain them.
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Understanding the return to the investment that our Organization obtains through the actions we perform in social sedia is not an easy task. However, it is very important to calculate the benefits, both financial and non-financial, that we generate through social networks. In this course, we will learn the fundamentals necessary to calculate the return to the investment that we obtain from Social Media, as well as what are the metrics or the main indicators and what tools we can use to obtain them. Learn how to calculate the ROI of Social Media with this course.
Social Media and business strategy
Relationship between your business strategy and Social Media 01:36
How Social Media can support your business strategy 01:44
Understanding the need for results measurement 01:28
Tips for setting Goals 02:59
Social Media ROI
What is Social Media ROI 01:56
The challenges of calculating the ROI 02:39
01:45 Vanity Metrics
Social Media costs 02:15
Social Media Metrics
Understand the main metrics 01:46
Volume metrics 01:54
Participation Metrics 01:44
Traffic metrics and conversions 02:14
What are the tools for measuring Social Media 01:54?
LinkedIn Analytics 03:57
Facebook Insights 04:17
Instagram Insights 02:28
Twitter Analytics 02:30
Non-native measuring tools for social networking 01:50
Social Media ROI Analysis
Define return to investment 01:58
Calculate the ROI of marketing in Social Media 02:20
Financial and non-financial benefits of Social Media 02:27
Social Media Additional Resources 01:08
Size: 119 MB
Content: 22 Videos
Duration: 48 min
Base files: does not include
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