Course Strategy and creativity to design brand names

CURS-114

In this course you will learn how to design brand names. Learn the professional methodology to create distinctive and memorable brand names

Description


Information about: Strategy and creativity to design brand names
In this course you will learn how to design brand names.
Learn the professional methodology to create distinctive and memorable brand names

Ignasi Fontvila -specialist in brand verbal identity for clients such as Seat, Repsol or Danone- will teach you an effective naming methodology.

You will learn how to propose a project for the creation of names from a professional point of view and you will discover how to avoid the most frequent problems in order to obtain distinctive and memorable names capable of transmitting powerful and flexible concepts.

You will also know the importance of the final validation of the names, thus ensuring their registration and cultural viability.

WHAT DOES THIS COURSE INCLUDE?

You will start knowing the trajectory and the influences of Ignasi Fontvila.
Next, Ignasi will teach you to analyze the different elements of the brand's identity and its importance.
Then you will make a tour of the problems in the naming processes and the possible consequences of a bad choice in the brand name.


Once in context, you will see in detail the methodology of a naming process: starting with the collection of the necessary information and continuing with the development of the concept board and the creative strategy.
You will also analyze different semantic, phonetic and morphological attributes that will be useful when developing the strategic phase.


Then you will go to the creation phase, reviewing the processes and techniques to generate new names or discover existing names, to lead to the selection phase, examining the criteria that must be taken into account to make such choice and subsequent presentation of names candidates.


Finally, you will finish the course with a review of the linguistic and legal controls that constitute the final validation of the entire project.


WHAT IS THE COURSE PROJECT?

The course project consists in the creation of a name for a passenger transport service in high-speed trains. The methodology explained during the course is easy to apply and follow up in order to easily and quickly develop the project in its entirety.

WHO IS DIRECTED?

To students and professionals of the Communication, the Graphic design, the Creativity, the Marketing, the Branding and the Direction of companies in all his scopes.


Content:

1. Introduction
Presentation
Influences

2. What should we know before approaching a naming process?
The identity of the brand, the verbal identity and its elements
Problems of starting in the creation of names
Consequences of a bad choice of name
Creative processes

3.-The conceptualization phase
Phases of the process of creating the brand name
The collection of information: the naming briefing
The concept board and the creative strategy
Types of names

4.- The creation phase
Creative techniques
The selection of names: principles of the brand name
Presentation and argumentation of the names

5.- The validation phase
Linguistic and cultural validation
Legal validation

Final project
Strategy and creativity to design brand names

See Intro


Totally free of viruses and malicious software, so do not wait any longer to download it now.

Do not forget to give us an opinion about the program, to improve the content.

Download area



Contraseña/Password: www.intarcesoft.com.ve

Author's Website


Pagina Principal

If you like or help this article. Support the developers by buying this material.

Follow us on our social networks


NOTE: Do not forget to follow us on our facebook and twitter social networks so that you become part of our community and receive the notification every time we post something new, so you will not miss anything.

OS Windows XP o superior
RAM 256 MB
License Freeware
Language Only Spanish
File Size 355 MB
Developer Video2Brain
Grade 
03/28/2017

Excelente

Muy bueno el curso lo recomendamos

Write your review!

Write a review

Course Strategy and creativity to design brand names

Course Strategy and creativity to design brand names

In this course you will learn how to design brand names. Learn the professional methodology to create distinctive and memorable brand names

Ask a question

NO registration required!

If the question you have has not yet been answered here, use the form below to ask something about this addon.

(optional)
*(Required to be notified when an answer is available)

If the download link redirects to another product that is not described in the article or is broken, report it using our Reporting Form

RelatedProducts