In this course you will learn the basics of online marketing "Mobile marketing" Discover the bases of advertising on mobile devices
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Information on: Fundamentals of online marketing
In this course you will learn the basics of online marketing "Mobile marketing" Discover the basics of advertising on mobile devices
Mobile devices are part of our daily life but they are not always given the attention they deserve within our marketing strategy. In this course you will see both the fundamentals of advertising on mobile devices, as well as practical actions that we can implement to improve our mobile presence. You'll start by looking at how to optimize your mobile website to create mobile-specific ads on different ad platforms.
Introduction to Mobile marketing
Mobile marketing covers much more than a particular channel or device, since it includes all the presence of our business. In this chapter we will see what are the fundamentals of Mobile marketing.
Introduction to mobile marketing 03:40
Experiencing mobile marketing 03:01
Understanding the users buying funnel 03:29
Zero moment of truth 03:20
Understanding the current landscape of mobile marketing 03:28
Evaluate your mobile strategy in marketing campaigns
Before starting our marketing campaigns for mobile devices it is very important to evaluate our current situation. In this chapter we will learn how to evaluate our current mobile presence.
Audit the status of your current mobile marketing 02:50
Evaluate if your website is optimized for mobile 02:47
Evaluate the mobile performance of your email 02:46
Prepare our Mobile First strategy 02:49
Set goals within a mobile marketing action 02:55
Evaluate resources in mobile marketing actions 03:03
Identify difficulties in mobile marketing strategy 02:43
Create mobile marketing strategies for the future 02:36
Optimize our web presence for mobile devices
Optimizing our web presence for mobile devices is one of the first steps to take to improve our marketing on mobile devices. In this chapter we will see how to optimize the web presence of our business.
Establish a web presence on mobile devices 02:25
Optimize your mobile website 03:00
How to optimize your email for mobile 03:17
Improve your local presence on mobile devices 03:42
Example of website optimization for mobile 03:35
Measure the mobile performance of the website with Google Analytics 03:51
Launch an SMS campaign
Launching an SMS campaign requires that we take into account several aspects, from how we generate our database to the platform we use for mass message delivery. In this chapter we will see how to launch an SMS campaign.
The value of engaging in one-on-one conversations 02:36
Create a database of phone numbers 02:47
Set up an SMS campaign 04:30
Measure the results of an SMS campaign 02:27
Create mobile applications
A mobile application can be a great added value for our existing customers or part of a strategy to acquire new ones. In this chapter we will see the different uses of a mobile application for your business.
Why create a mobile application for your business 03:25
Plan the development of your mobile application 02:53
Consider the type of mobile application 03:33
Know the different types of mobile devices 02:50
Development tools for mobile applications 02:13
Promote your mobile application 02:49
Advanced features in mobile applications 02:51
Create mobile advertising campaigns
Most digital advertising platforms offer exclusive options to generate mobile traffic or promote our application. In this chapter we will see which options offer the most popular self-managed advertising platforms of today.
Types of mobile advertising campaigns 03:16
Mobile campaign options with Google AdWords 03:59
Campaign options for mobile with Facebook Ads 04:09
Mobile campaign options with Twitter Ads 02:24
Campaign options for mobile with LinkedIn Ads 02:09
Metrics of mobile advertising campaigns 02:53
Conversion tracking for mobile 02:07
Digital analytics tools for mobile
Implementing digital analytics tools correctly will allow us to understand the way in which users interact with our website and with the applications from their mobile devices. In this chapter we will see how to implement digital analytics for mobile marketing.
Digital analytics for mobile websites 03:10
Digital analytics for mobile applications 03:00
Other useful tools to analyze mobile traffic 03:49
Additional resources for mobile marketing
In this chapter we will see some additional resources that are useful when planning our strategy for mobile devices, in order not to be outdated or to adapt it internationally.
New tools to work with mobile devices 02:29
Understanding Mobile marketing around the world 02:21
Size: 249 MB
Trainers: Guillermo Pareja
Content: 42 Videos
Duration: 2:07 hours
Base Files: NOT Included
Date of publication: Feb 17, 2017
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