LinkedIn Ads Course From 0 to 100 Free Download
Technical data: Format: .MP4 / Size: 295 MB / Language: Spanish / Content: 20 Videos / Duration: 1:33 hours / Software: LinkedIn / Base Files: YES Includes
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Take your marketing campaigns to another level, with the LinkedIn Ads course. Learn how to create online marketing campaigns through LinkedIn
In this course we will explore the advertising opportunities that LinkedIn offers to incorporate them into the processes of marketing or selling products or services, or even for company positioning campaigns. You will know in detail the benefits of using LinkedIn as a medium for our online campaigns, you will learn how LinkedIn can impact our online marketing strategy and discover the segmentation opportunities different from other media. Explore the types of advertising that can be contracted directly from the platform and discover those that can be hired through an advertising agency.
Introduction to LinkedIn and its importance for advertising
In this chapter we present the professional social network LinkedIn and its functionalities. We analyze how to reach the millions of people who access social networks every day with our commercial and corporate messages. We analyze why it is important to add LinkedIn to our marketing strategy.
Introduction and objectives of the LinkedIn Ads course 03:06
What is the professional social network LinkedIn 04:50
Importance of LinkedIn for digital advertising 04:46
Ad formats purchased on LinkedIn
In this chapter we analyze in depth the ad formats that LinkedIn allows us to acquire directly from their website: text ads and sponsored updates. We highlight best practices.
Text ads on LinkedIn 08:09
Sponsored updates on LinkedIn 07:45
Steps for creating campaigns within LinkedIn Ads
In this chapter we will see the fundamental steps for creating campaigns within LinkedIn Ads. The objectives to achieve, how to create the campaign, the exclusive options for target segmentation offered by LinkedIn, how to define a budget and the duration of the campaign. How is the ad approval process and how to track the results.
Objectives of the advertising campaign with LinkedIn Ads 02:51
Creating the advertising campaign with LinkedIn Ads 07:13
Target options on LinkedIn 07:16
Budget and duration of the online marketing campaign 05:58
Ad approval of the LinkedIn team 01:49
Follow up on advertising results with LinkedIn 03:35
Other options through advertising agencies
In this chapter we explore the additional advertising possibilities offered by LinkedIn, which are not self-managed but can be acquired through advertising agencies, LinkedIn partners in different regions.
Advertising alternatives through agencies 03:11
Advertising alternative to LinkedIn: InMail 05:57
Advertising alternative to LinkedIn: Banners / display 04:22
Advertising alternative to LinkedIn: Specific actions 02:20
Success stories using LinkedIn Ads tools
In this chapter we analyze four success stories about how some companies used LinkedIn Ads tools and the results they achieved. We deepened in display campaigns, sponsored updates, the spotlight format and campaigns through InMail.
Success story number 1: HSBC 06:07
Success story number 2: Hewlett-Packard 03:20
Success story number 3: Siemens 04:24
Success case number 4: General Electrics 03:36
Conclusions and closure of the LinkedIn Ads course 03:20
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|OS||Windows XP o superior|
|Disk size required||295 MB|
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