Course Fundamentals of Personal Branding

CURS-161

In this course you will learn the basics of personal branding. Learn to develop and manage your personal brand

Description


Information about: personal branding
In this course you will learn the basics of personal branding. Learn to develop and manage your personal brand


Your personal brand is one of the most valuable assets you have. Learning to develop and manage it will be key to generating more business for your company or to develop a successful career within a company or organization. In this course you will learn what is the personal brand, why it is important, how to develop your personal brand and your positioning, what materials give life and support to your personal brand and how to develop them, how to make your personal brand known and put into action and how to measure its impact.

Introduction to the Personal branding course
In this chapter we introduce ourselves to personal branding or personal branding, discover what it is and why it is important, how to manage it and what goals we can set for our personal brand.

What is personal branding and why is it important 06:13
Objectives of the staff branding 06:10


Develop your personal brand
In this chapter we begin to develop your personal brand starting with a first step of research, then defining brand objectives and the strategy to be implemented, we will see how to select and define our public of interest, as well as our mission, vision, values ​​and positioning.

Investigate inside the personal branding 05:13
Define your brand objectives 01:51
Define your branding strategy 05:37
Define who you are going to talk to 04:10
Define your personality 02:53
Define your mission, vision, values ​​02:31
Positioning within the personal branding process 03:19


Develop brand materials
In this chapter we will discover and develop materials so that we can then implement our employer brand. We will define the language to use, we will write key messages, we will develop our history, we will select colors and typography, we will see communication pieces and content.

Define the language to use 02:50
Write your key messages 05:13
Develop your story 06:10
Choose the colors that represent you 04:22
Choose the typography that represents you 03:46
Develop communication pieces 03:38
Develop content for your personal brand 03:41


Introduce your personal brand
In this chapter we will begin to publicize the employer brand by putting it into action, identifying communication opportunities for the brand and highlighting the importance of networking and social networks.

Put your personal brand in action 06:48
Identify communication opportunities for your brand 04:31
The importance of networking 03:41
The importance of social networks 03:45
The importance of your personal brand in the job search 06:23


Measure the impact of your personal brand
In this chapter we highlight the importance of measuring the impact of personal branding in order to be aware of the evolution and achievements that allow us to have the actions implemented. Also to correct errors and define improvements.

The measurement strategy in personal branding 01:52
How to measure the impact of the personal brand 05:22
Final summary of the course Personal branding 02:05

Technical data:

Format: .MP4
Resolution: 1280x720p
Size: 528 MB
Spanish Language
Formators: Lorena Díaz Quijano
Content: 24 Videos
Duration: 1:42 hours
Base Files: NOT Included
Date of publication: Jan 23, 2017
Company: Video2Brain

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OS Windows XP o superior
RAM 256 MB
License Freeware
Language Only Spanish
File Size 528 MB
Developer Video2Brain
Grade 
04/23/2017

Excelente

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Course Fundamentals of Personal Branding

Course Fundamentals of Personal Branding

In this course you will learn the basics of personal branding. Learn to develop and manage your personal brand

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    on 05/05/2017
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