Advanced online Marketing: ROI in social networks

CURS-545

In this course, we will learn the fundamentals necessary to calculate the return to the investment that we obtain from Social Media, as well as what are the metrics or the main indicators and what tools we can use to obtain them.

Advanced online Marketing: ROI in social networks

In this course, we will learn the fundamentals necessary to calculate the return to the investment that we obtain from Social Media, as well as what are the metrics or the main indicators and what tools we can use to obtain them.


Understanding the return to the investment that our Organization obtains through the actions we perform in social sedia is not an easy task. However, it is very important to calculate the benefits, both financial and non-financial, that we generate through social networks. In this course, we will learn the fundamentals necessary to calculate the return to the investment that we obtain from Social Media, as well as what are the metrics or the main indicators and what tools we can use to obtain them. Learn how to calculate the ROI of Social Media with this course.

Social Media and business strategy

    Relationship between your business strategy and Social Media 01:36
    How Social Media can support your business strategy 01:44
    Understanding the need for results measurement 01:28
    Tips for setting Goals 02:59

Social Media ROI

    What is Social Media ROI 01:56
    The challenges of calculating the ROI 02:39
    01:45 Vanity Metrics
    Social Media costs 02:15

Social Media Metrics

    Understand the main metrics 01:46
    Volume metrics 01:54 
    Participation Metrics 01:44 
    Traffic metrics and conversions 02:14

Measuring tools

    What are the tools for measuring Social Media 01:54?
    LinkedIn Analytics 03:57
    Facebook Insights 04:17
    Instagram Insights 02:28
    Twitter Analytics 02:30
    Non-native measuring tools for social networking 01:50

Social Media ROI Analysis

    Define return to investment 01:58
    Calculate the ROI of marketing in Social Media 02:20
    Financial and non-financial benefits of Social Media 02:27
    Social Media Additional Resources 01:08

Technical data:

    Format:. MP4
    Resolution: 1280x720p
    Size: 119 MB
    Language: Spanish
    Content: 22 Videos
    Duration: 48 min
    Base files: does not include

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License Freeware
Language Only Spanish
File Size 110 MB
Developer Curso
Grade 
07/30/2018

Excelente

Gran curso

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Advanced online Marketing: ROI in social networks

Advanced online Marketing: ROI in social networks

In this course, we will learn the fundamentals necessary to calculate the return to the investment that we obtain from Social Media, as well as what are the metrics or the main indicators and what tools we can use to obtain them.

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  • Asked by Mario Alvarez
    on 07/30/2018
    Hola, la verdad me ha gustado mucho este curso. Gracias por compartirlo!!! Answer:
    Excelente Mario, gracias por tu visita.

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